Home Business Opinion | From ‘Torches of Freedom’ to ‘Mask Breath’

Opinion | From ‘Torches of Freedom’ to ‘Mask Breath’

The Ice Breakers mints television commercial is likely making Edward Bernays—the visionary of U.S. marketing—smile in approval from the heaven of sales wizards.

You might have seen the commercial, which begins as if it were a public-service announcement advocating the wearing of masks. The face of a masked woman appears, with admiring words about her carefulness.


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